From Empty Chair to Fully Booked
Get the Free Guide: “The 10 Hidden Reasons 73% of New Stylists Quit (And How to Avoid Them)”

❌ Mistake #1: “Focusing to Much on the Hair, Not Enough on the Human”
❌ Mistake #7: “Ignoring the Power of Guest Experience”

“I got the most outta fixing #3. I had just about every client rebooking before they left after fixing this mistake I didn’t even realize I was making.” -Tracie, Stylist RI

This free guide reveals the hidden habits and mindset gaps that push clients away—so you can do the opposite and build a booked, loyal clientele faster than your peers.

They Taught You Technique in School… But Not This.

You’ve got the talent. You know how to do hair. But building a loyal clientele?
Navigating guest experience? Knowing how to keep people coming back?
👉 That part wasn’t in your textbook.
You’re not alone—and you’re not failing.
But these 10 common mistakes are silently costing new stylists their confidence, their energy, and worst of all… their future dream career.
Let’s fix that now—together.

Inside This FREE Guide, You’ll Learn:

• 🔥 The #1 mindset mistake that keeps new stylists stuck
• ✂️ The silent “client turnoff” that happens before the appointment even starts
• 🧠 How to build trust and confidence with guests from day one
• 💬 What to say (and not say) during consultations that makes clients feel seen and heard
• 🔄 Easy follow-up habits that bring clients back—without being pushy

This Is For You If…

• You’re a new or recent beauty school grad
• You’re in your first few years behind the chair
• You want to build fast, retain clients, and avoid burning out
• You’re tired of winging it and want a real strategy from someone who’s been there

Created by Dhani Emery – 25-Year Salon Educator & Retention Expert

I’ve been behind the chair, in the classroom, and in the boardroom. I’ve helped salons build booming guest retention systems and mentored hundreds of stylists into successful careers.
What sets me apart? I’ve built a system around what schools leave out: the real-world soft skills, client psychology, and elevated guest experiences that get you fully booked faster.
Now I’m here to help you do the same.

”This is a must have! I’ve been in my salon for 3 years and this helped me grow my clientele surprisingly fast.”-Alex M.
Stylist (3 years)

Ready to Stop Guessing and Start Growing?

Download your free guide now and start avoiding the mistakes that push clients away—so you can build a career you love, faster.Download the Free Guide 👇🏽You’ll get instant access to the PDF. No fluff. Just proven strategies that work.

👇🏼👇🏼But Wait!! There’s More!!👇🏼👇🏼

Ready to Go Even Deeper?If you’re serious about building a strong, long-lasting clientele, this next step is a must.The Ultimate Guest Experience will show you exactly how to turn first-time clients into loyal regulars — with service that stands out and keeps them coming back.

Free